The first strategy of affiliate article marketing is to find a starving crowd. This advice is taken from the teachings of Gary Halbert and is now widely used as strategy number one in the Bum Marketing Method. According to marketing legend Gary Halbert used to ask his students the question “If you owned a hotdog stand and you could have just one advantage over your competition what advantage would you want?”

When Gary asked this he got all kinds of answers; students would say they would want the best tasting hot dogs, or they would want the best location, or they would want the best employees, or they would want special buns or they would want the best equipment that cooks hot dogs faster than the competition. Gary told them they were all wrong. He’d say that if he could have just one advantage it would be “a starving crowd”.

It is obvious that a starving crowd wants to be fed, and many affiliates make the mistake of providing too much food for the starving masses in their articles. Marketing articles should contain just enough flavoursome nourishment to stimulate the taste buds but not anywhere near enough to satisfy a ravenous hunger. Remember, the point of writing the article is to get the starving crowd to visit your website; if they are no longer hungry, they won’t do so. The solution is to leave them hungry for more.

This is quite a difficult thing to master. You want to give readers useful information but still leave them hungry to learn more, and wanting to learn it from you at your website. You need to do this without making your reader feel cheated.

Never fail to deliver what you promised but make them wish for more. For example, if you promise in your title that you are going to give 3 tips about a topic, it isn’t a good idea to give 2 tips and then tell the readers they will have to visit your website if they want to get the 3rd tip. That is obviously manipulative and nobody likes to feel they are being manipulated.

A better way is to give the 3 tips in your article and hint that there are more similar tips available at your website. You could even give the three tips plus a “free” bonus tip and then offer the promise of more and better to be found at your website.

What should you do when you find a starving crowd? Hint: the answer isn’t “feed them” and there is a good reason for this, find out the reason and get step by step help with successful article marketing with the 4 Day Money Making Blueprint

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